The Origin of Our Logo

The story of our logo is as unique as the sauce itself.

The Habs-a-Nero logo was created by Habs' brother Liam in 2023 as the sauce was picking up fans. The lion is a traditional symbol of bravery and royalty in Ethiopian culture...and the flame represents the heat, of course!

The logo took on additional importance as it became a central piece of Liam's graphic design portfolio as he prepared for National Portfolio Day. Counselors from several schools took note of the design and its unique story.